1. Introduction

Welcome to Artio ("we," "our," or "us"). We are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you use the Artio mobile application (the "App"), available through the Apple App Store.

By downloading, installing, or using Artio, you agree to the practices described in this policy. If you do not agree, please discontinue use of the App.

2. Information We Collect

Artio is designed with privacy in mind. We collect only the information necessary to provide our core features — AI-powered coloring page generation and AR-assisted drawing. Here's a breakdown:

• Photos & Images: When you use the "Photo to Coloring Page" feature, you select images from your device gallery or capture new ones via camera. These images are processed to generate coloring outlines. We do not store your original photos or generated coloring pages on our servers unless explicitly stated for a specific cloud-based feature (see Section 4).
• Camera Access: The AR Drawing feature requires camera access to overlay images onto the live camera feed so you can trace them on paper. Camera data is processed entirely on-device and is not recorded, stored, or transmitted off your device.
• Usage & Device Data: We may collect anonymized, non-personal usage data (e.g., feature usage frequency, crash logs, device model, OS version) through trusted analytics services. This helps us improve app stability and user experience.
• Subscription & Purchase Data: All payments and subscription management are handled securely by Apple via your Apple ID. We do not have access to your credit card details, billing address, or full payment information. We receive only a subscription status confirmation from Apple's servers to unlock premium features.
• User-Generated Content: Coloring pages and sketches you create are stored locally on your device. We do not access, view, or collect this content.

3. How We Use Your Information

We use the limited information we collect solely for the following purposes:

• Core Functionality: To transform your selected photos into coloring page outlines using on-device AI processing, and to enable the AR tracing overlay.
• App Improvement: Aggregated, anonymized analytics help us identify bugs, crashes, and performance issues, and understand which features are most valued by our users.
• Subscription Management: To verify your subscription status and unlock premium features accordingly.
• Customer Support: If you contact us, we may use your email address and the information you provide solely to resolve your inquiry.
• Legal Compliance: To comply with applicable laws, regulations, or valid legal requests.

4. On-Device vs. Cloud Processing

Artio is engineered to perform AI image processing entirely on your device using on-device machine learning models. This means your photos are analyzed and converted to outlines locally, without being uploaded to any external server. Similarly, AR camera overlays run in real-time on your device with no cloud dependency.

If in the future we introduce optional cloud-based features (e.g., advanced AI styles requiring server computation), we will:

• Clearly label such features as "Cloud-Enhanced" or similar;
• Obtain your explicit opt-in consent before any image is transmitted;
• Encrypt all data in transit and at rest;
• Delete processed images from our servers immediately after processing is complete;
• Update this Privacy Policy accordingly with advance notice.

5. Data Sharing & Third Parties

We do not sell, rent, or trade your personal information. We may share anonymized, aggregated data (which cannot identify you) with the following categories of third parties:

• Analytics Providers: Trusted services (e.g., Firebase Analytics, Apple's built-in analytics) that help us understand app performance and user behavior patterns in aggregate form.
• Apple Inc.: For payment processing, subscription management, and App Store distribution. Apple's own privacy policy governs their handling of your payment data.
• Legal Authorities: Only if required by law, court order, or governmental regulation, and only to the extent necessary.

We require all third-party service providers to adhere to strict data protection standards consistent with this policy.

6. Data Retention & Security

• Local Data: Photos, coloring pages, and sketches you create are stored locally on your device. You can delete them at any time through the App or your device's file manager. Uninstalling the App removes all locally stored Artio data.
• Analytics Data: Anonymized usage data is retained for up to 24 months to allow trend analysis and long-term improvement tracking.
• Security Measures: We implement industry-standard security practices including encryption of data in transit (TLS 1.3), secure on-device storage sandboxing as provided by iOS, and regular security reviews of our codebase.

7. Children's Privacy

Artio is designed to be beginner-friendly and suitable for all ages, including children. However, we take children's privacy extremely seriously:

• We do not knowingly collect personal information from children under the age of 13 (or the applicable age of digital consent in your jurisdiction).
• All core features (AI Coloring, AR Drawing) function fully offline and on-device, meaning no child's photo or drawing data is transmitted to us.
• If we discover that we have inadvertently collected personal data from a child without verified parental consent, we will delete it promptly.
• Parents or guardians who have concerns may contact us at the email below.

8. Your Rights & Choices

Depending on your jurisdiction (including the EU/EEA under GDPR, California under CCPA/CPRA, and others), you may have the following rights:

• Access & Portability: Request a copy of any personal data we hold about you.
• Deletion: Request deletion of your personal data (subject to legal retention requirements).
• Correction: Request correction of inaccurate personal data.
• Opt-Out: Opt out of analytics tracking (you can do this via your device's privacy settings: Settings > Privacy > Analytics & Improvements > disable sharing).
• Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at the email address provided in Section 10. We will respond within the timeframe required by applicable law.

9. International Data Transfers

Artio is distributed globally. Any limited data we process (such as anonymized analytics) may be transferred to and processed in countries other than your country of residence. We ensure that such transfers comply with applicable data protection laws and that adequate safeguards are in place.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: support@scethfyai.com
• Response Time: We aim to respond to all privacy-related inquiries within 5 business days.

For users in the EU/EEA, you also have the right to lodge a complaint with your local data protection supervisory authority.

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11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the "Effective Date" at the top of this policy and, for material changes, notify you within the App or via email (if provided). Continued use of Artio after such changes constitutes acceptance of the updated policy. We encourage you to review this page periodically.

Thank you for trusting Artio with your creativity. ✨